On Tuesday, October 20th Google launched a new tool for retailers. The tool shows where, when, and how people are searching for products.Their intention is for retailers to further understand consumer behavior and make better decisions around their marketing and inventory strategies.
According to their release: “87% of shopping research happens online, 92% of goods are still sold in retail stores.”
While looking at product interest by city and time, retailers can identify trends in search queries and make changes to their business accordingly. Check out an example about Black Friday and consoles last year:
This is powerful stuff when it comes to your business, particularly inventory and local demand. Whether you are a manufacturer needing to send inventory to your local markets, or a retailer looking for the closest inventory, Google Shopping Insights can help.
If you are running AdWords campaigns, use this tool to keep on top of real time data to customize your campaigns for when your customers are searching. That will save you money and increase your ROI.
“Rising customer expectations for seamless brand experiences underscore how important it is for commerce solutions to work together more closely than ever to harmonize information across systems and touchpoints.” - Brendan Witcher, Forrester Research.
As consumers drive the market, companies must consider how to better collect, manage, and analyze the data from consumer engagements. In most supply chains, this data is relegated to silos by organization, and often further siloed within organizations by department or function. The lack of connectivity makes it impossible to analyze data effectively, let alone action any learnings from the data that would improve brand experiences across systems and touchpoints.
Connectivity empowers brands, manufacturers, suppliers, and retailers to share data across organizations seamlessly, enabling them to respond to learnings with urgency with unified strategies to improve brand experiences across the entire customer journey and impact business results in a measurable way.
Rolling out changes in retail supply chains that are made up of numerous external relationships takes too long. With the volume of data increasing as well as the number of parties involved (both internal and external), the challenge becomes even more complex. A key limiting factor in retail’s response time is the speed with which organizations can distribute product data.
And when unforeseen external factors come into play, brands and retailers must deal with the fall out, often to the tune of millions. For example, In October 2018, the US Postal Service announced an increase in rates to send packages. Credit Suisse analyst, Stephen Ju, reported this hike could cost Amazon between $400M & $1.1B, which doesn’t include the cost of system-wide price and third-party site changes (CNBC). How will Amazon scale these changes?
Competing and succeeding in retail requires agility. Brands and retailers must be positioned to respond actively to consumer data and analytics.
Connectivity enables rapid delivery of information and feedback across supply networks, and intelligent content distribution supports the growing range of product information standards and facilitates compliance with numerous regulatory standards and content quality and completeness requirements set by retailers.
Retail’s data needs are growing, and reliance on manual processes prevents retailers from growing to meet consumer demand. Here are a few obvious areas where scale comes into play:
In each of the above examples, retail requires streamlined processes to manage product data. Without connectivity, retail can’t grow. Venzee offers connectivity that positions brands, manufacturers, suppliers, retailers, and technology partners to manage growth in all of these areas.
Connectivity facilitates scale. Period. Replacing manual steps with connectivity removes any limits on the speed of data exchange between trading partners. Once speed is no longer an issue, enterprises can evolve to become more adept at managing data and responding to the market.
Venzee facilitates the seamless connectivity that modern retail requires. With an API-driven, intelligent content distribution platform, Venzee is the easiest way for content management systems to connect to thousands of retailer channels.
With Venzee’s API solution, organizations can benefit from the following:
Serving as the infrastructure for the seamless exchange of product information, Venzee securely connects the data management technology of retailers, brands, and distributors, and their enterprise software partners via a single API. Our intelligent distribution platform transforms and delivers product information for over 20M SKUs across hundreds of unique formats to destinations like Amazon, Walmart, Costco, Home Depot, and Overstock.